Promoting Your Organization as a NorthCoast 99 Winner

NorthCoast 99 is a registered trademark of the Employers Resource Council.
Any use, description, reproduction or dissemination of NorthCoast 99 without the
express written permission of the Employers Resource Council is strictly prohibited.

Congratulations again on being recognized as one of the great workplaces in Northeast Ohio! As a current or past winner of the NorthCoast 99 Award, your organization is encouraged to use the NorthCoast 99 logo and appropriate language in your marketing efforts. By promoting your organization as one of the 99 great workplaces for top talent in Northeast Ohio, you have a competitive edge in recruiting top talent to your organization. Please visit www.northcoast99.org/logos.asp to download the NorthCoast 99 logo. Common marketing language used by winners to promote the NorthCoast 99 Award is:

• "Recognized as One of the Best Workplaces in Northeast Ohio"
• "One of the 99 Great Workplaces for Top Talent in Northeast Ohio - 2001 (Year)"
• "Honored to be Recognized as One of Northeast Ohio's Great Workplaces"

For your convenience, below is a checklist that your organization may use to gain maximum return on your "Great Workplace" status. Past winners have proudly aligned themselves with their NorthCoast 99 Award by using the NorthCoast Logo or marketing language on:

• NorthCoast 99 Apparel
• Employment Classified Ads (Print & Online)
• Online Job Postings
• Employment Applications
• Corporate Brochures, Marketing Literature
• Company Newsletter
• Business Cards
• Company Letterhead
• Invoices
• General Display Ads
• Billboards
• Company Website
• Radio/TV Commercials
• Videos
• Fax and Email Signatures
• Proposals
• Blast Emails
• Marketing Boilerplate on Press Releases

Other Marketing Initiatives may include:

• Linking the organization website to www.northcoast99.org, specifically the "career opportunities" area on your web site
• Developing a new page on the organization's web site describing the NorthCoast 99 Award
• “On-hold” Messaging Commercials
• Announcements during meetings and interviews

The bottom line is that there is a multitude of ways to brand your organization as an "employer of choice", now with the affirmation of the NorthCoast 99 award...be creative. We would be happy to work with you to strategize branding approaches and/or provide you marketing content on the award - of course at no cost. For more information, please contact Ken Burt, ERC Marketing Manager at 440/947-1288, or email kburt@ercnet.org.